⬤ Services / Website DesignWebsites built to become valuable business assets.
Your website has a bigger job than making your business look good.
It needs to communicate what makes you worth choosing, build confidence in your business, make complex information feel clear and create an experience that supports where the company is going next.
Gem Media designs and develops strategic websites for ambitious businesses and organisations ready for a stronger digital presence.
We bring strategy, content, design and development together under one roof, so the finished website doesn’t just look considered. It works as part of the business.
We think beyond the website.
ApproachThe strongest websites aren't created by jumping straight into layouts.
We start by understanding the business behind them. Where you're going. What your customers need. What you're trying to communicate. What's getting lost. And what role the website needs to play in the next stage of growth.
Sometimes that reveals a website problem.
Sometimes it reveals something bigger.
Positioning that has become unclear. An offer that's difficult to navigate. Content that's accumulated without structure. A customer journey with gaps in it. Opportunities the existing website isn't taking advantage of.
We work through that before deciding what the website needs to become.
The result is a digital presence built around the business, rather than a business squeezed into a website.
Selected WorkBuilt for businesses with somewhere to go.
Creating the digital home for a clean energy brand entering the residential market, with a clear customer journey and a platform designed to support growth.
Evolving the digital presence of an innovative solar technology company to communicate a pioneering product more clearly and support its growing reach.
Repositioning a modern accounting firm through brand, messaging and digital experience to better reflect the calibre of the business behind it.
CAPABILITIESStrategy through to launch.
Every Gem Media website is shaped around the needs of the project. Depending on the business, our involvement can extend well beyond design and development.
Digital Strategy
Website strategy, discovery, positioning, customer journeys, information architecture and recommendations around the wider digital ecosystem.
Content + Messaging
Content strategy, website structure, messaging direction and copywriting to make the business easier to understand and the website easier to navigate.
Commerce + Conversion
Strategic ecommerce and conversion experiences designed around how people discover, evaluate and buy.
UX + Creative Direction
User experience, interface design and creative direction that bring clarity, personality and distinction to the digital experience.
Ongoing Evolution
Support, optimisation and strategic guidance for businesses that want their website to keep evolving alongside them.
Website Development
Thoughtful, responsive development with performance, accessibility, search visibility and long-term usability considered from the beginning.
Kind words-
![solar technology company website design]()
Gemma has done a lot of work for us at Canyon Solar. She is very professional, easy to work with and does a great job. We got onto Gem after having a poor experience with another agency. Gemma went through all our content, fixed it up and we are now really happy with the end result.
WILL BEAUMONT | CANYON SOLAR
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![residential solar company website design]()
Gem Media exceeded our expectations! They skilfully designed, built, and launched our website with a seamless process from start to finish. Their team was professional, creative, and responsive, delivering a polished site that perfectly represents our brand. Highly recommended for anyone that's looking for a hassle-free web development experience!
DEAN | ENERGY AT HOME
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![bookkeeping and business service provider website design]()
Gemma refreshed our website based on our brief and direction, and was very thorough throughout the process. She works with structure which makes it easy when managing a large project.
VANITA | RED OFFICE
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![Waiuku craniosacral]()
I engaged Gem Media recently to update my website, refresh my branding and help with some social media templates. I've been very impressed from beginning to end with Gemma's exceptional communication, design skills and professionalism.
BELINDA SILK | WAIUKU CRANIOSACRAL
Who we work with
For businesses that have outgrown what they have.
We work with established businesses, ambitious founders and organisations at moments of change, growth or repositioning.
You might be launching something significant, moving into a new market, attracting a more sophisticated customer, untangling years of accumulated content or simply looking at your current website and knowing the business has moved beyond it.
You don't need to arrive knowing exactly what the new website should look like.
That's part of our job.
What matters is that you're ready to build something considered, commercially useful and capable of carrying the business forward.
Process1
Discovery
We get underneath the brief. Business goals, audience, positioning, content, technical requirements and the wider context around the project.
2
Strategy
We shape the strategy before the aesthetic. Sitemap, customer journeys, content architecture and creative direction give the project a clear foundation.
3
Design
The strategy becomes a digital experience. We design the key pages and interactions, refining the visual language and UX collaboratively.
4
Develop
The approved direction is built into a responsive, high-performing website with the technical details considered from the start.
5
Launch + evolve
We manage the move to launch and make sure your team knows how to use what we've built. Where needed, Gem can stay involved through ongoing optimisation, development and strategic support.
INVESTMENTEvery project starts with the business.
Our website engagements are scoped around what the project actually requires rather than forcing every business into the same package.
Some clients come to us for a focused website transformation. Others need strategy, positioning, content, branding, ecommerce or ongoing digital support around the build.
Custom website projects typically begin from $5,000.
Tell us where the business is now and where you're trying to take it. We'll recommend the right way to work together.
Start HereYou might not need a new website.
If something isn't working but you're not yet sure what needs to change, start with a Website Audit.
We'll look at your positioning, messaging, content, customer journey and digital experience to identify what's holding the website back and where the strongest opportunities sit.
You'll leave with clarity around what to improve, what to leave alone and what deserves investment next.