— Gem Media is a boutique brand and web studio based in Auckland (NZ). Where artistry meets innovation, we craft unforgettable digital experiences for companies to tell their story and feel like home.
⬤ Our StoryWe partner with founders, organisations and growing businesses to create the infrastructure behind sustainable growth, from brand identity and digital experiences through to the systems that support them behind the scenes.
Based in Auckland, Gem Media is a boutique brand and web studio & consultancy that transforms innovative ideas into modern enterprise. With a passion for brand strategy and new technology, we help companies build online spaces that tell their story and feel like home.
Our work sits at the intersection of strategy, design and operations. A beautiful website without a clear position won't convert. A strong brand without operational structure becomes difficult to scale. Growth becomes far more challenging when every part of the business is moving in a different direction.
⬤ Capabilities☼
Website Audit
Custom Design & Build
Website Redesign & Optimisation
Search Engine Optimisation (SEO)
Shopify
Squarespace
WordPress
Webflow
☼
Risk Analysis & Auditing
Systems & Processes
Operations Management
Data Analysis
Business Process Optimisation
Customer Journey Mapping
Ongoing Advisory
Gem Media is led by Gemma Johnson.
With a background spanning brand strategy, digital design and business operations, Gemma brings a practical perspective to every project. Her approach combines strategic thinking with execution, helping businesses make decisions that not only look good, but support long-term growth.
Whether working with scaling founders, established organisations or enterprise teams, the goal remains the same:
Create clarity.
Because when a business is clear on who it is, how it communicates and where it's heading, growth becomes a lot simpler.
⬤ Testimonials
⬤ How we work1
Discover
Before anything is designed, we get clear on what we're actually building and why. We take a deep look at your business - your goals, your audience, your competitive position, and where you're heading. From this we produce a detailed project brief that becomes the blueprint for everything that follows. Strategy before execution, always.
2
Design
Informed by the brief, we develop concepts that reflect your brand with clarity and intention. Every decision has a reason behind it. We refine through collaborative feedback until every detail feels right and everything earns its place.
3
Build
We bring the approved direction to life with precision. Whether that's a website, a brand system, a suite of collateral or the operational infrastructure behind it - the result is built to perform, not just to look good.
4
Launch & beyond
Delivery is supported and thorough. You leave with everything you need to move forward confidently - the assets, the knowledge, and the context behind every decision. And if you want ongoing support as your business grows, we're here for that too.
⬤ Our ApproachClarity over complexity.
We encourage our clients to do business differently. A profitable business is a priority but we also focus beyond that. We want you to be able to create more time for the things that you love - whether that is family, friends or a spot of fishing.
Build for longevity, not trends.
We want to make cool things but are conscious about the mark that we leave on the world. We are a digital-first studio and run our entire business operations with the lightest environmental footprint possible.
Strategy before execution.
We operate with integrity and transparency in all aspects of our work. We are committed to building long-term relationships with our clients based on trust, honesty and professionalism.
Trusted by
⬤ Work With us
