A launch-ready social system for a skincare brand with something to say.

POC Beauty | pocbeauty.com.au

Social Media Strategy
Custom Social Media Templates

The brief

A social presence ready for launch day.

POC Beauty, an Australian skincare brand, needed a complete social media template system for the launch of their new beauty tools product line - consistent enough to maintain brand integrity, flexible enough for ongoing use by the internal team.

What we did:

  • Social media strategy for product launch

  • Custom Instagram template suite

  • Feed aesthetic and grid planning

The challenge

Launch content needs to do two jobs at once: introduce the product and establish the brand. The template system was built so POC's team could execute independently without the content drifting from the visual identity over time.

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